MUM

Members stay when they feel connected to their club.

Every member has a story your club already holds. M-U-M brings it together, so your team can reach out at the right moment, mark the milestones that matter, and help every new member find their place.

Why it matters

Clubs face a similar challenge every year.

Members leave, places open, new members join, and everyone needs to keep feeling part of the club. M-U-M helps your team at every stage.

  1. Leaving55

    members left the average club in 2025.

    M-U-M spots the quiet signs months before renewal, while there’s still time to talk.
  2. Waiting122

    people on the average waiting list, at the 53% of clubs that have one.

    M-U-M shows which places will open, and keeps the waiting list warm.
  3. Joining81

    new members joined the average club in 2025.

    M-U-M helps each one settle in and find their people in their first season.
  4. Belonging630

    playing members at the average club, each with their own moments and habits.

    M-U-M helps keep the whole membership healthy and personally in touch.

Figures for UK members’ clubs from the Hillier Hopkins Golf Clubs’ Survey 2025/26 (79 clubs, published March 2026).

Your role

Built around the people who run your club.

One picture of every member, shared by the whole team. Choose a role to see what it shows them.

Keep the members you have, and help new ones settle in.

  • Membership Health
  • Renewal Risks
  • Waiting List
  • New Members
  • Member Communities

and 3 more, each built from several of your club’s records.

Explore all 8 for the General Manager
Membership health
All members
5208129
7-Day Full
2202611
5-Day
104146
Senior
9885
Intermediate
3061
SettledJoined recentlyMay not renew

29 members show two or more warning signs: more than this year’s growth of 26.

Early warning signs, last three months
Fewer than 4 rounds46
No clubhouse spend38
No pro shop spend on account52
Stopped entering competitions21
Two or more signs at once29

18 of the 29 are playing less, staying less and have stopped competing, all at once.

Joiners and leavers by type
7-Day Full
+26 / −20+6
5-Day
+14 / −9+5
Senior
+8 / −10-2
Intermediate
+6 / −4+2
Twilight
+5 / −6-1

Juniors are the club’s fastest growth: 18 joined, 3 left.

1 of 3

Invented names and figures.

Know who to coach, who to call, and what to stock.

  • Lesson Prospects
  • Competition Form
  • Handicap Progress
  • Range & Lessons
  • Lesson Income

and 4 more, each built from several of your club’s records.

Explore all 9 for the Head Pro
Top improvers: six months ago to today
Six months agoToday
Sam Cole
3.2 → 1.1 −2.1
Helen Price
6.8 → 4.6 −2.2
Mike Evans
12.6 → 8.9 −3.7
James Hall
15.8 → 11.9 −3.9
Chris Doyle
18.4 → 13.9 −4.5
Ahmed Khan
20.1 → 15.4 −4.7
061218243036

Members who had lessons dropped 2.1 shots on average. Those who didn’t, 0.4.

Lessons by season, both coaches
Winter62 lessons
Spring148 lessons
Summer190 lessons
Autumn104 lessons

Winter lessons are a third of summer’s, while 38 range regulars keep practising.

Irons: what members buy
Ping30%
TaylorMade24%
Callaway20%
Titleist16%
Others10%

15 improvers haven’t bought new irons or had a fitting.

1 of 3

Invented names and figures.

Keep the clubhouse at the heart of club life.

  • Busy & Quiet Times
  • Staff Rota
  • Top Sellers
  • Personal Touch
  • After the Round

and 4 more, each built from several of your club’s records.

Explore all 9 for the Clubhouse
Busy and quiet times
8am10am12pm2pm4pm6pm8pmMonTueWedThuFriSatSun

Thursday 3pm to 5pm is quiet, though about 40 members finish a round then.

Top drinks this year
Guinness 0.015%
Guinness14%
Meantime IPA12%
Flat White10%
Asahi9%
House white wine8%

Guinness 0.0 is now the top drink: up 41%, bought by 120 different members.

Bar card credit, by amount
£0 to £50214 members
£50 to £10096 members
£100 to £15041 members
£150 or more22 members

£21.2k is sitting on members’ cards. 22 members hold £150 or more.

1 of 3

Invented names and figures.

See the deeper insights for each role

General Manager8 insights, with worked examplesHead Pro9 insights, with worked examplesClubhouse9 insights, with worked examples
How it helps

Clear actionable insights.More time to engage and connect with your members.

Know when to reach out

Each week, a short list of members worth a conversation, and why, spotted from early signs months before renewal.

Peter WalshNo round in eight weeks. Used to play most Wednesdays.A call from the Captain

Make it personal

The moments worth marking, from a first competition win to 25 years as a member, each with a note ready to make your own.

Margaret Lane25 years a member this month.A handwritten card from the GM

Work as one team

The General Manager, Head Pro and clubhouse share one picture of every member, each with the view that fits their job.

GMHead ProClubhouse

Invented example names.

Built from what you already keep. Nothing changes for your staff.Members never see it, they simply notice the club remembered.

Tee sheet
Competitions
Handicaps
Lessons
Range use
Pro shop
Clubhouse till
Bar card
Membership list
Years as a member
Birthdays
Waiting list
Made for your club

Ready on day one.Shaped around your club.

Works out of the box

26 insights for the General Manager, Head Pro and clubhouse, ready from the first week.

Designed with you

We work with your team to answer the questions only your club asks, from picking club teams to your own events calendar.

See how we shape it around your club
How it starts

Three small steps, and nothing changes until you decide.

  1. 1

    Getting to know your club

    A call or a meeting, whichever suits you, to hear about your club, your members and your vision for the future, and to share more about M-U-M.

  2. 2

    A look back at last season

    With your permission, we run M-U-M privately on last season’s records and show you who it would have flagged, and when. You check it against what you already know.

  3. 3

    Choose where to start

    Begin with the role that fits: the General Manager, the Head Pro or the clubhouse. Add the others as you see the value, and shape the insights around your club.

Founding clubs

See what your club already knows.

We’re inviting a small number of founding clubs to join this season and shape M-U-M alongside the people who use it.

“Members don’t stay as a member of a club for the golf alone. They stay for the people, the welcome, and the feeling that their club knows them. M-U-M helps your team give that feeling to every member, not just the ones they see every week.”

Scott, founder, Bandon Five Ltd

Register your club’s interest

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