From the records you already keep, to the right word at the right moment.
M-U-M joins up what your club already records, spots what no single system can see, and turns it into a short list of people to talk to and moments to mark.
Records from all around the club flow into M-U-M. Membership list, years as a member, birthdays and the waiting list go to the General Manager. Competitions, handicaps, lessons, range use and the pro shop go to the Head Pro. The clubhouse till, bar card and birthdays go to the clubhouse. The tee sheet helps all three.
Hover a role to see the records it uses.
- 1
Bring your records together
Tee sheet, competitions, handicaps, the till, pro shop and more. Nothing changes for your staff.
- 2
M-U-M joins them up
Seen together, small signs show who’s drifting, who’s thriving and what’s worth marking.
- 3
Each role gets clear actions
The General Manager, Head Pro and clubhouse each get a short list: who, why, and what to do.
- 4
Members feel the difference
A call, a card, an introduction. Members never see M-U-M. They just notice the club remembered.
Ready on day one.Shaped around your club.
Every feature works from the first week. Then we work with your team to add the insights only your club needs, from the records you already keep.
Club teams
A shortlist for each team: members inside the handicap limit, playing well and free on match days, including those who’ve never been picked. A great way to bring members into the life of the club.
- Tom Reid3.8Top quarter in 4 of his last 6 medals · never picked
- Priya Shah4.6Handicap down 1.9 this season · plays Sundays
- Owen Price2.4Back in form after the winter · plays Sundays
Invented example names.
Junior and new golfer pathways
Shaped around how your section works: who’s ready for the next step, from first lesson to first handicap to first team.
Your events calendar
Turnout and takings for your own competitions and social nights, and who you’d love to see at the next one.
Got a question about your members you can’t answer today? Bring it to our first conversation.
Technology in the background. People at the front.
Every club already holds what it needs to know its members well. Most of it sits in separate systems, unused.
M-U-M turns it into clear insight, so your team makes better decisions and spends more time with members, on the course and off it.
- Better decisionsClear insight from the records you already keep.
- More timeLess digging through systems. More time with members.
- A personal touchEvery member feels known, not just the regulars.
Scott, founder, Bandon Five Ltd. A golf club member for 15 years.
See it working before you decide.
A look back at your own last season
With your permission, we run M-U-M privately on last season’s records and show you who it would have flagged, and when. You check it against what you already know.
Our first case study
Our first pilot club will become a full case study here: what M-U-M spotted, what the team did, and what changed. Founding clubs help shape M-U-M and see the results first.
See what your club already knows.
We’re inviting a small number of founding clubs to join this season. A short conversation is the best way to see whether M-U-M fits yours.